Released on: February 11, 2008, 3:55 am

Press Release Author: apt marketing & pr ltd

Industry: Management

Press Release Summary: 'Networking' has become a dirty word in the business
community, but a new 'advocacy model' from NRG could provide a much-needed
'shot-in-the-arm' for the tired old format.

Press Release Body: Many business people have become tired of networking. They are
fed up with rooms full of 'professionals', swapping business cards, delivering
awkward presentations and making small talk. People are usually desperate for quick
sales, and make little effort to give anything back. When their expectations fail to
be met, participants feel they've wasted their time and can even go cold on the
whole idea of networking.

NRG's advocacy model encourages members to think long term. To expect one network
meeting to generate immediate business sales is unrealistic, except perhaps for
tradesmen or simple product sellers. NRG believes great networking is about creating
trust and familiarity. This approach will foster partnerships, increase business
opportunity and bring sustained success.

The introduction of \'speed networking\' sounded the death knell of the format. As
with its 'dating' counterpart, participants get around three minutes to sell
themselves amidst the buzz of a crowded room. Business cards are then swapped and
participants move onto their next \'victim\'. NRG is completely opposed to this
approach, preferring to look at a long-term, sustainable solution. The advocacy
model is about building trust, forming relationships and, over time, earning
recommendations and referrals.

Online networking is clearly the next 'big thing', with sites like \'linkedin\'
leading the way. NRG has embraced this relatively new medium, and is developing
online tools to give its members a more rounded experience. However, the national
networking specialist is adamant that online interaction should supplement, not
replace, the traditional format. Rather than give up on face-to-face networking, NRG
is urging business people to simply adopt a more honest approach.


Web Site: https://www.nrg-networks.com/

Contact Details: Andrew Lacey
apt marketing & pr
01242 250692
andrew@aptmarketing.co.uk